Role: Art Direction & Concept
Agency: Wieden+Kennedy
Client: Visa

Meet Visa.
A network working for everyone.

Of course, Visa is well known globally. Or so we thought. Many people have long misunderstood it as a credit card, while Visa is actually much more than that. We created a campaign to open people’s eyes to the power of Visa, the network - always in the background working in a number of ways to uplift people all over the world, by giving them access to the global economy.


Visa is working to support the needs of gig workers. The technology featured in the film is Visa Direct, a solution that makes it possible for gig workers to access their wages as they earn them, so any day can be payday. It’s essentially a partnership between Visa and the apps gig workers use to perform their tasks. 

Meet the Merchants

Visa is working to better connect buyers and sellers all over the world. The product featured in the film is Visa Click to Pay, an innovative ecommerce solution that’s transformed the online checkout, enabling shoppers to enjoy an easy and secure checkout experience without having to remember a password.

Visualizing the Network.

We launched a global series of out of home portraits and 6-second films to show who Visa is working for: People from all walks of life, all over the world, interconnected on one big network. From a business owner running a shop in their living room, to people who just bought matching hats with crypto. Visa is a network working for everyone.   


President: Colleen DeCourcy
Global Creative Director: Susan Hoffman
Executive Creative Director: Eric Baldwin
Creative Directors: Jordi Luna, Yahkeema Moffitt
Copywriter: Gus Solis
Art Director (Films & OOH): Jesica Marquez
Art Director (OOH): Joan Comellas
Producers (Films): Robert Saxon, Ben Grylewicz, Kacey Klonsky
Producers (OOH): Andrea Bakacs, Carolyn Casey, Alex Lianopoulos
Design (Films): Sophie Van Der Merwe, Michael Frediani
Design (OOH): Jim Ward, Isabel de la Cruz
Design Director: Christin Spagnoli
Executive Business Affairs Manager: Maureen Doyle 
Brand Team: John Rowe, Brand Director, Paige Brown, Steve Smith,
Asako Takahashi, Vanessa Dowty
Strategy: Ben Armistead, Stephanie Trow
Media: Bobby Souers
Creative Operations Manager: Lauren Walker
Integrated Traffic Manager: Billy Mucha

Production Company: Anonymous
Directors: Pantera / Francisco Cantón, Patricio Rodríguez, Brian Kazez
DP: Pepe Gay de Liébana
Producers: Lori Stonebraker, Kerry Haynie, Malachy McAnenny
Service Company: 24/7
Wardrobe: Miguel Cervera
Editorial Company: Cut and Run
Editor: Mah Ferraz
Assistant Editor: Mitch Goldberg
Post Producer: Cassandra Guardado 
Executive Producer: Deanne Mehling
VFX Company: Jogger Studios
Flame Artist: Brendan Crockett
VFX Producer: Jordan Sharon
VFX Executive Producer: Deanne Mehling
Color Company: Company 3
Colorist: Sean Coleman 
Producer: Mario Castro
Mix Company: Eleven 
Audio Mixer: Jeff Payne, Jordan Meltzer
Executive Producer: Melissa Elston
Original Music Production: Walker
Executive Producer: Sara Matarazzo, Stephanie Pigott
Producer: Danielle Sorry

Production Company: Joint
Editor: Steve Crocker
Assistant Editor: Ian DeVore
Head of Production: Jen Milano
Post Producer: Ivannah Flores
Executive Producer: Kathleen Russell
Flame Artist: Steve Crocker
Colorist: Jasmine Vasquez
After Effects Artist: Kalina Torino
Audio Mixer: Natalie Huizenga
MUSIC: Score A Score Music