Role: Creative Direction
Type: Product, Campaign
We developed an in-app experience that plays on the social behavior Get Ready With Me (GRWM), where people share the process of curating their latest looks. The experience invites listeners to answer questions about their outfit, resulting in a personalized playlist based on what they’re wearing.
GRW-MUSIC THRIFT STORE
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Associate Creative Director (Art): Jes Marquez
Associate Creative Director (Copy): Gus Solis, Colette McIntyre
Group Creative Director: Dan Brill
Design: Marcelo Almeida Filho, Shivani Parasnis
Production: Karen Chang, Lily Nguyen
Brand: Simone Jackson
Photography: Josefina Santos