MERRY LOGMAS

Role: Art Direction, Concept,
& Songwriting for Kenny Loggins
Agency: Wieden+Kennedy
Client: Supercell

SUPERCELL

Supercell is a mobile gaming company based in Helsinki, Finland and the creators of mobile games: Clash of Clans and Clash Royale - played by over 50MM people globally every day. We united both games creating the CLASH universe, a rich and dynamic world of battle featuring a wide range of eccentric characters.

LOGMAS

We invented a new holiday for the CLASH world and community to celebrate called Logmas - a holiday about a piece of wood. The Log is a destructive weapon in CLASH that comes to life seeking revenge on its clumsy creator and enemy the Lumberjack.

To celebrate Logmas, we partnered with Great British Bake Off’s Prue Leith and singer songwriter Kenny Loggins. Prue helped bake an entire CLASH gingerbread village and released a Logmas Log Cake Recipe for CLASH fans to bake, and Kenny performed the first official song of Logmas.

"MERRY LOGMAS"
BY KENNY LOGGINS

We enlisted the help of singer and song-writer Kenny Loggins to sing the official song of Logmas. Ride into the Logmas zone and listen on Apple Music, Spotify, or singalong with a bouncing Ice Spirit in this karaoke music video.

Client: Supercell - Clash of Clans & Clash Royale
Agency: Wieden+Kennedy
My Role: Art Direction, Concept, & Songwriting
Collaborators: Katie Willis, Ryan Snyder, Gus Solis, Jarrod Higgins, Lawerence Melilli, Ricara Stokes, Evelyn Loomis, Kacey Klonsky, Katie Dyer, Mary Eliason, Spencer Crain, Ariel Thweatt, Danny Sullivan
Director & Production: Sam Gainsborough / Blink Ink
Design & Illustration: Travis Barron, Mike Weihs, Liliya Dru, Shayne Kybartas, Scott Meisse / W+K Design Studio
Gingerbread Film Score & Music: Barking Owl
Music Production for “Merry Logmas” Feat. Kenny Loggins: Butter
Year: 2020